Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.

Firstly, it's pivotal to understand what we mean by a 'topical map'. It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.

A topical map works best when it caters directly to the common search phrases used by your target audience. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.

So, how do you start? Keyword research is the first thing on the agenda. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.

Following keyword research, create topic clusters around your primary keyword for each page. Every secondary keyword locale SEO topic map must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

Implementing a topical map into your local SEO strategy is beneficial in many ways. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.

To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.